VR Applications: Virtual Reality in different industries

Posted by Pornpen Pusopa on

As we know from a previous blog post that Virtual reality is a form of interactive software that immerses users in a three-dimensional environment by using a headset with special lenses to be able to simulate a real experience. Ideally, VR allows people to simulate the experience in 360 degrees. 

A virtual reality headset is a head-mounted device that provides virtual reality for the wearer. Virtual reality (VR) headsets are widely used with video games but they are also used in other applications, including simulators and trainers. 

Virtual-reality (VR) headsets are now being used in many industries as a way of training people or providing a new way to experience things. Gaming is an obvious virtual reality application but there are a lot of some other uses for virtual reality – some of which are more challenging or unusual than others. Example industries that I talk about include Entertainment, Health care, Education, Meditation & Mental Health, Shopping, Military, VR in Sport, Virtual Reality in the Travel Industry. For example movie companies are giving audiences the opportunity to experience the movie as if they were inside the movie itself, conventional businesses are now using VR to demonstrate and promote their products to potential customers.

“As the world’s largest travel market, China will now become the world’s first market to systematically apply VR technology to its tourism industry,” said Hongye Xin, Deputy Director of the Information Center, CNTA. Needless to say, China is making huge steps towards truly integrating VR into every aspect of their day-to-day. Perhaps soon we will see WeChat, China’s king of connected technologies, releasing a VR experience under their name.

Here are  ways virtual-reality technology is being used beyond gaming.

Entertainment 

Theater audiences can already enjoy 3D movies, but users can be even more deeply immersed in their movie experiences by using apps like Oculus Cinema. They can watch movies on a huge virtual screen just like their own personal theater, or even watch as if they're a character in the scene, surrounded by the imagery and sound effects.


Health care

There has been a big adoption of virtual-reality tech in the healthcare industry , with some institutions using a combination of VR technologies and the computer-generated images for diagnosis and treatment.


Education

The immersive experiences provided by virtual-reality headsets can revolutionize education in all fields. Examples are making field trips and simulations of complicated concepts accessible to people of all ages. Virtual reality can make cognitive learning faster, more effective and efficient.


Shopping

Many people are already familiar with online shopping websites, but Trillenium is a virtual-reality app that provides a virtual tour of an entire store, improving on the traditional online shopping experience. Shoppers can get a real-time shopping experience and even shop with their friends instead of looking through catalogs on a website. Shoppers can also soon be able to purchase items from ASOS (As Seen On Screen) through the use of their headset as easily as buying something on Amazon.


Military

Soldiers can be trained  using virtual-reality simulators before they are deployed. Noncommercial versions of games like Virtual Battlespace 2 and Unity 3D are used to prepare troops for combat. The game like simulations allow teams to practice working together in realistically replicated environments before they have to use real-world tactical equipment. 


VR in Sport

By using Virtual reality, coaches and players can watch and experience certain situations repeatedly and can improve each time. It is also being used as a training aid to help measure athletic performance and analyse technique. 


VR in RETAIL

Using virtual reality in online retailing is an obvious way that allows retailers to create much more immersive and engaging experiences that mimic those of physical retail stores, as well as adding enhancement not possible in the real world.


Virtual Reality in the Travel Industry

Many travel companies  and hotels are now providing virtual reality elements on their websites or apps, allowing users to experience a digital version of a hotel room, or even take a look at one of the nearby attractions. This can provide travelers with first-hand experiences a kind of ‘try before you buy’ option or as close to first-hand as can be with VR – so that they can make more informed decisions regarding where they’d like to go and see.


So as we can see, Virtual Reality is likely to influence our social life, workplace and hobbies now and in the near future - and that’s sooner than you may think. The possibilities of VR are endless.


















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